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Marketing Win

We may not be in Azeroth anymore, but we’ll certainly come back to take you with us!

I love it when companies take advantage of flexible loyalties like this. It’s all kinds of sneaky and clever and funny. Kind of makes you wonder how Blizzard feels now that they’re linking back to WoWhead on the armory…


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  1. Gavin

    Now that is awesome!
    Gavin recently posted..FYG Podcast Ep 20- When Cats Attack!

  2. Stabs

    I regularly get these ads – almost every game related site I visit thinks I need to be informed about Eve.

    I got a lot of WoW ones when I was using the EQ2 wiki, that was awesome placement as I actually did lose interest in EQ2 and start playing WoW again. They’re inside my head, dammit!

    I find Rift’s campaign interesting as it seems almost to have peaked slightly early. Not only was there that wave of negative blog posts 2 weeks ago but a number of people have said “I’ve played it to death in beta, I’m a bit burned out on Rift”.

    Did they start too soon?
    Stabs recently posted..MMOs- messing people up

    1. Chris

      I’m wondering about that too, though I almost think the early peak is a result of how they’ve done the betas rather than how they’ve marketed. The beta definitely started too early and became too easy to get into over the last couple. Anyone who wanted to try it did and then played it to hell because of the very limited timeframe. In one way I think it worked, a lot of people got in and were very impressed. On the other, it encouraged an obsessive style of play more akin to hardcore players.

      For whatever they might lack on launch as a result (and I honestly don’t think it will be much), I’d bet they pull back over time. Very few people said the game was bad. If nothing else, it’s one of the strongest alternatives out there when player’s tire of the normal game. For WoW players especially.

  3. KalibreOnline -Games, Life and Ent

    Any of you remember when Turbine did the same thing for Lotro? They even try to capitalize on the term: “Aion Lag Problems” I just think its clever.
    KalibreOnline -Games, Life and Ent recently posted..Thousand Pounds- Delivering What Hollywood Is Missing

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