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Confirmed: It’s not stopping at the pet store

From Eurogamer, yesterday:

According to VG247, Blizzard chief Mike Morhaime told the Activision Blizzard investor conference that the company sees micro-transactions as an important part of World of Warcraft’s future.

We… expect digital sales to increase in the future, and plan to take advantage of it,” he said. His comment follows the appearance of the pet store earlier this week, offering the first ever sale of in-game items for WOW.

Morhaime offered reassurance that any in-game items or services Blizzard sells for the game, on top of the regular subscription, will be inessential.

“All value added services are not required, as they are optional only nor will they adversely impact the experience should customers decide not to participate or purchase them,” said the Blizzard boss.

I already mentioned how I felt about it. Just thought I’d put this out there for people that didn’t think a cash shop was coming. Can we consider this an example of Blizzard taking the ideas of other games and making them more expensive their own?


  1. We Fly Spitfires

    Not surprised in the slightly. I’m kinda impressed at how they can justify the statement “micro-transactions as an important part of World of Warcraft’s future.” Yeah, like they need the extra cash as 11 million subscribers isn’t enough to keep them going.

  2. Mark

    I still really don’t think it’s a big deal because but the wording makes me wonder a little bit. Saying something is not required and it won’t adversely impact you for not getting them doesn’t mean they can’t sell perks to level faster and fit within that wording. If they sell things that provide a real benefit then I will have to jump on the hate blizzard bandwagon.

  3. Kromus

    if they made the subscription fee lower because people like buying vanity items then sure! do it!

    I won’t be playing if they make it so that you HAVE to pay to get to end-game. I’d stop even if they gave people with bigger paypackets more chance of end-game.

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